Custom Sign Painting Visualises Empowerment

The VHI Women’s Mini-Marathon has grown to over 20,000 runners taking part in the annual event held every June for over 40 years.

The Publicis Agency wanted to bring to life the many different reasons why women choose to run it, while still promoting the collective empowerment of the race itself.

Vanessa was one of five female artists commissioned to visualise one of the key motivations why women choose to participate. 

The slogan - We Run To Be Stronger - was first hand drawn and painted on wood, then photographed and transformed into billboard artwork that was displayed around Dublin in the run up to the event. 

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